About Us

Welcome to Chez Ma Belle Lingerie, located in beautiful Geelong, Victoria.

With 28 years in the lingerie industry, our family business is here to service your needs from bra fitting, mastectomy, surgical, maternity and lingerie. When you purchase from our store you are supporting a small family business, where passion and a love for what we do drives us each and every day. 

Fran Rowlands is the proud owner of Geelong’s most loved lingerie store. Being a family business for 28 years, Fran and her team continue to help women of all shapes and sizes feel more comfortable and confident in themselves. Fran prides herself on giving customers the best experience possible when being fitted for their new bra or lingerie.

Any questions or specialised assistance, please contact us.