Welcome to Chez Ma Belle Lingerie.
At Chez Ma Belle, we’ve been helping women feel comfortable, confident and supported for over 30 years. Proudly family-owned, we offer expert bra fittings and beautiful lingerie, with specialist care for maternity, mastectomy and post-surgical needs.
Every purchase supports our small family business, where personal service, a passion for lingerie and a love for our community are at the heart of everything we do.
Here To Help You Find Your Perfect Fit
MEET FRAN
Fran Rowlands is the proud owner of Geelong’s most-loved lingerie store, Chez Ma Belle. For over 30 years, this family-run business has been helping women of every shape and size feel comfortable, confident, and beautifully supported. Fran and her team are passionate about creating a welcoming, personalised fitting experience that leaves every customer feeling like their best self.
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beautiful full briefs
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shaping bodysuits
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