Let's Talk Maternity Lingerie


Expecting a beautiful bundle of joy can be overwhelming, with so many things to prepare and prioritise. It's easy to let your own needs slide in the process. That's where we come in, offering guidance and support for expectant mothers, experienced mums, postpartum mums, and beyond. Just as getting fitted for your first teen bra is crucial, it's equally important to wear a properly fitting bra throughout and after your pregnancy. We can't stress enough the difference it makes for your comfort and well-being. This is quite an informative email, we hope you learn something, or feel free to pass on to any expecting mums, new mums...just all mums!

To wire or not to wire...

When firstly finding out you’re pregnant, you are fine to continue wearing your underwire bra as long as it is fitting you well and you’re comfortable. Some women find their breasts can change early in pregnancy and are sore / tender, if this is the case we suggest a supportive, well-fitted crop top/non wire bra. 

By around 4 months (16 weeks) into pregnancy, your cup size should stabilise making it suitable to wear a flexi-underwire bra.

What is a flexi-underwire bra?

It features a flexible underwire instead of the traditional rigid metal or plastic wire. This design aims to provide the support and shape-enhancing benefits of an underwire bra while increasing comfort and reducing the potential for discomfort or digging into the skin.

Maternity Bras - post natal & feeding bras

A correctly fitting maternity bra supports not just the physical changes and comfort of the mother, but also contributes to the effectiveness and ease of breastfeeding...because lets be honest, breastfeeding is one of the toughest jobs out there, you want to be as comfortable and supported as possible!

Comfort: A well-fitting maternity bra provides necessary support and comfort, which is essential as breasts can become heavy and sensitive due to milk production.

Health: Proper fit helps prevent issues such as blocked milk ducts, mastitis (breast tissue infection), and back or shoulder pain. These issues can arise from bras that are too tight or do not provide adequate support.

Ease of Feeding: Maternity bras are designed with easy access for breastfeeding, often with clips or panels that can be opened with one hand. This facilitates more convenient and discreet feeding sessions.

Breast Shape Maintenance: Proper support helps in maintaining the breast shape and preventing sagging. Pregnancy and breastfeeding cause significant changes in breast size and shape, and a good bra can help manage these changes more effectively.

Milk Production: Pressure from a poorly fitting bra can interfere with milk production. A bra that is too tight can compress breast tissue, potentially reducing milk flow.

Hygiene: Maternity bras are typically made from breathable fabrics that help in preventing moisture build-up, reducing the risk of infections such as thrush.

If you're wanting more information or needing a bra fitting, come see our friendly staff at 37 Yarra Street, Geelong. We are here to help!